HyTrade - Market Entry

Creation of a customer landscape of the Hytrade product/tool, including marketing strategy, USPs and target customers. Customers were categorised into clusters, reviewed and transferred into final clusters. Creation of a shortlist of potential customers using an internal address book, databases and market surveys. Development of a basic communication and marketing strategy for the customer product. Presentation and summarisation of the strategy in a customer-specific template. Clustering and review of partners based on the marketing strategy and finalisation of a shortlist.


Consultancy and workshop with a focus on market entry in Germany

Update on political and regulatory developments

Cooperation and partner strategy

Identification and communication of potential target groups and cooperation opportunities for market entry in Germany

Project overview

Complete Project title:

HyTrade - Market Entry


HyTrade Oy

11.2023 – 03.2024

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Martin Wilferth
Tel: +49 40 3346553-80